Founded in 2008, the organisation's main objective is to improve the environmental status of the region and the quality of life of its inhabitants by promoting sustainable development. The Association's main target groups are the inhabitants of the region. To this end, the Association is engaged in a comprehensive and continuous renewal of information and promotion methods for sustainable lifestyles, environmental protection, nature conservation, quality of life, ecological farming and land development.

The organisation aims to achieve its objectives by: advocacy; running a front-office advisory office; holding open forums and conferences; promoting the results of scientific research; organising exhibitions; participating in decision-making processes; organising awareness-raising programmes; promoting public access to environmental information; participating in the monitoring system; dissemination activities; major projects (e.g. projects (e.g. wastewater investments, urban regeneration, M-44 motorway, railway development). In the field of environmental protection, the Association is particularly keen to increase opportunities for public participation, to strengthen public awareness and direct democracy, and to create the widest possible freedom of information and information provision.